FOR THE FIRST TIME IN AUTOMOTIVE INDUSTRY THE PRINTED BROCHURE BECAME A MORE ENHANCED EXPERIENCE, WE BROKE THE INDUSTRY STANDARD BY BRINGING THE CLASSIC PRINTED BROCHURE TO A MORE INTERACTIVE EXPERIENCE, WE CREATED SHORT DOCUMENTARIES FROM BUICK DESIGNERS AND ENGINEERS, ENGAGING LIFESTYLE CONTENT, CAR CONFIGURATION AND BUYING TOOLS, ALL PART OF THE BIGGER CAMPAIGN "YOUR KIND OF LUXURY".