The challenge: To create brand awareness within the social space in 10 weeks. but guess what… We got it done in 48 hrs. We celebrated and gave personality to each one of the flavors by creating unique and relevant content for each one, - 10 flavors for 10 weeks - shared it with the brand loyal fans. With a simple approach but arduous amounts of work and dedication the brand’s fan base grew from 1000% (yes one thousand percent) in only 2 days.