The "One COlor unites us" campaign took the product (RED) brand to the global status desired at the beginning, generating millions of impressions and attracting dozens of new partners in the months after all with the the aim to help eliminate aids in africa with the push of National and international social and traditional, experiential coverage. 4 pop up shops: LDN-SFO-NYC-JPN, a LOndon's 5 ways train station takeover, interactive store windows & monuments lit up with "(RED)" across the globe gave the massive push & coverage to the campaign to achieve and exceed the desired goal.