SAFECO
broadcast / social
"DO MORE" Campaign
broadcast / social
"DO MORE" Campaign
SAFECO being outside and enjoying the best things in life without worries is paramount; AND WE showed IT with "EDNA & MARTY" – THE OLDER negatively-adorable COUPLE that are simply jelous and act the exact opposite to THE CAMPAIGN'S ETHOS: "DO MORE".
tv:30 “ice cream”
campaign video extensions
SOCIAL CONTENT - "HALLOWEEN"
SOCIAL CONTENT - "National go fishing day"
SOCIAL CONTENT - "Thanksgiving"
SOCIAL CONTENT - "INdependence day"
SOCIAL CONTENT - "Holidays"
SOCIAL CONTENT - "new year’s"